our process

To bring you the best mealtime experience, we start with quality meat. Once we’ve found premium meats, we search out the premium flavors that will seamlessly complement them.

We’ll let you in on a secret: most of the seasoned and marinated products you find at the grocery store are done exactly the same. Pork tenderloin, chicken breast, beef roast—all marinated and seasoned the same way. The results, as you probably know, are lackluster.

For the Tyson® Crafted Creations® brand, we examine all the properties of the specific cut of meat and decide how to best accentuate it. This means making sure that every single product has its own marination or seasoning profile.

Our goal is to hone in on the specific product to make everything as flavorful as possible, rather than take shortcuts and use the same ingredients across the board. It’s not about doing what’s easy, it’s about doing what’s best.

"IT'S NOT ABOUT

DOING WHAT'S EASY.

IT'S ABOUT DOING

WHAT'S BEST."