our craft

We’ll let you in on a secret: most of the seasoned and marinated products you find at the grocery store are done exactly the same. Pork tenderloin, chicken breast, beef roast—all marinated and seasoned the same way. The results, as you probably know, are lackluster.

Tyson® Crafted Creations® products are designed to bring an exciting variety of modern flavors to the grocery store. With a global breath of inspiration, our chef-inspired rubs and marinades have been meticulously tailored to seamlessly complement the natural flavors of beef, pork and chicken.

Our process begins with the meat. Once we’ve found premium meats, we examine all the properties of the specific cut and decide how to best accentuate it. This means making sure that every single product has its own marination or seasoning profile so you can bring home the best mealtime experience.

Rather than take shortcuts and use the same ingredients across the board, we hone in on the specific product to make everything as flavorful as possible. It’s not about doing what’s easy, it’s about doing what’s best.

"IT'S NOT ABOUT

DOING WHAT'S EASY.

IT'S ABOUT DOING

WHAT'S BEST."